Analysing Ad Performance and Attribution

Moving beyond the core dashboard, PulseHub offers dedicated reporting to analyse the rhythm and return of your paid advertising efforts (Meta and Google). Mastering these reports gives you the clarity needed to make data-driven decisions.

Understanding Attribution and Source Reporting

Attribution is the process of identifying which marketing channel or specific ad led a client to convert. This is essential for calculating your return on investment.

1. The Reporting Pulse

All reporting requires data connections. Ensure your Google Ads and Meta (Facebook/Instagram) accounts are correctly integrated into the platform for real-time spend and performance data.

2. Attribution Terminology

• Source: The high-level origin of the contact (e.g., Facebook, Google, Organic, Direct).

• Medium: The way the user arrived (e.g., CPC for cost-per-click, Email, Social).

• Campaign: The specific advertising effort you are running (e.g., Q4-Service-Launch).

• Ad Group / Ad Set: The grouping of your ads used to target specific audiences.

• Ad Name: The specific creative or text asset shown to the user.

Tip: PulseHub automatically tracks Source and Medium via UTM logic embedded in the ad reports, ensuring your data flow is accurate.

Navigating Campaign Performance Reports

These detailed reports allow you to drill down into the cost and effectiveness of your paid efforts.

1. Locate Reports: Navigate to the Reporting tab in the main sidebar.

2. Select Ad Report: Choose either the Google Ads or Facebook Ads report section.

3. View Core Metrics: The report displays columns including:

   • Impressions: How many times your ad was displayed.

   • Clicks: How many times the ad was clicked.

   • Spend: The total cost incurred during the period.

   • Conversions: The number of leads or sales attributed back to the ad campaign.

   • Cost Per Conversion: The cost required to acquire one successful lead/sale. This is a critical metric for budget clarity.

Scheduling and Sharing Reports

To keep your stakeholders or team informed, you can automate the delivery of these reports directly to their inboxes.

1. Choose a Report: Select the specific report you wish to share (e.g., the Facebook Ads report).

2. Schedule Option: Look for the Schedule button or icon within the report view.

3. Frequency: Set the desired rhythm for delivery (e.g., Daily, Weekly, Monthly).

4. Recipients: Enter the email addresses of the users who need access to the data (e.g., sales manager, marketing director).

5. Review: Before saving, review the report's date range to ensure the scheduled report sends the correct performance period.

FAQs: Troubleshooting Data Clarity

• Q: Why is my reporting data delayed?

  • A: Reporting platforms often experience delays in data synchronisation. While PulseHub updates frequently, there can be a slight lag (up to a few hours) when pulling data from external ad platforms.

• Q: What is a 'Conversion Action'?

  • A: A conversion action is the specific goal you track (e.g., a form submission, a purchase, or a phone call). These actions are configured in the GHL Settings and are what define a successful outcome in your ad reports.